Our Company

Over 48 Years of
Keeping Cities Moving.

Family owned and operated in Newburgh, New York — dedicated to you, the customer, in everything we do.

For more than thirty years, we have had you, the customer, in mind with everything that we do here. We’re keenly aware that the rigors of your job demand only the best quality products available.

We’re sensitive to the fact that you have to wrestle, beg and borrow to keep your budget intact — and have to constantly do more with fewer resources. We understand too, that at the end of the day, you want your signal installations to not only function well, but they better be good looking as well.

For our first thirty years, we have done our best to address these needs — your needs. For the next thirty years, we shall remain fixated on this goal.

Thank you for having faith in us and deeming us worthy enough to be included in your streetscape. Thank you for spending your meager resources with us. Our gratitude, matched with your loyalty and recognition as our valued customer, is what will propel us as we make progress into the future with new and improved quality signal products.

Raymond Staffon
President & CEO — General Traffic Equipment Corp.
30+
Years Serving the Industry
25+
States Supplied
5
Employees at Founding in 1978
100%
Family Owned & Operated
25+
Years

Proud Sustaining Member of IMSA

General Traffic Equipment Corporation has been a proud sustaining member of the International Municipal Signal Association for over 25 years. IMSA is the leading organization for traffic signal professionals across North America, and our long-standing membership reflects our commitment to industry standards, ongoing education, and professional excellence.

Learn about IMSA →
Customer First
Every product decision, every design choice, every improvement is made with the customer’s real-world needs in mind.
Uncompromising Quality
We manufacture to ITE, NEMA, and FHWA standards. Quality is not negotiable — it is the foundation of everything we build.
Made in America
Manufactured in Newburgh, New York. We are proud to support American jobs, local suppliers, and domestic manufacturing.
Built for the Long Haul
Our signal equipment is engineered to perform reliably for decades in the harshest outdoor environments.
Trusted Partnerships
From exclusive distributorships with PEEK Traffic to LED partnerships with GE Current and Dialight, we align with the best.
Sustainability Commitment
Our Newburgh facility runs on 100% wind power. Doing right by the environment is part of who we are.

Work With Us

Ready to place an order or want to learn more about our products and capabilities?

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